/* =============================================================================
   v11 "EDITORIAL" — stark black-on-white, giant calligraphic-gothic display
   serif + tiny utilitarian sans. Signature motion: preloader counter, Lenis,
   pinned horizontal services slider, rotating badges, fluid cursor.
   Display: Fraunces (OFL, variable, opsz display cut) · UI: Inter (OFL). Content: assets/js/content.js.
   ========================================================================== */

@font-face{font-family:"Fraunces";src:url("../fonts/Fraunces.ttf") format("truetype");font-weight:100 900;font-display:swap}
@font-face{font-family:"InterVar";src:url("../fonts/Inter.ttf") format("truetype");font-weight:100 900;font-display:swap}
/* loader-only display faces — the name cycles through these on load */
@font-face{font-family:"Geist";src:url("../fonts/Geist-Bold.ttf") format("truetype");font-weight:700;font-display:swap}
@font-face{font-family:"Badeen Display";src:url("../fonts/BadeenDisplay-Regular.ttf") format("truetype");font-display:swap}
@font-face{font-family:"Grenze Gotisch";src:url("../fonts/GrenzeGotisch.ttf") format("truetype");font-weight:100 900;font-display:swap}
@font-face{font-family:"UnifrakturCook";src:url("../fonts/UnifrakturCook-Bold.ttf") format("truetype");font-weight:700;font-display:swap}

:root{
  --paper:#ffffff; --ink:#000000; --ink-80:rgba(0,0,0,.8); --ink-55:rgba(0,0,0,.55);
  --line:rgba(0,0,0,.14); --pill-line:rgba(0,0,0,.22);
  --dark:#17181c; --paper-on-dark:#f2f2f4;
  --display:"Fraunces",serif;
  --ui:"InterVar","Inter",Arial,Helvetica,sans-serif;
  --gutter:clamp(18px,2.8vw,40px);
  --ease:cubic-bezier(.22,1,.36,1);
}

*,*::before,*::after{box-sizing:border-box;margin:0;padding:0}
html{scrollbar-width:thin}
html.lenis,html.lenis body{height:auto}
.lenis.lenis-smooth{scroll-behavior:auto!important}
body{background:var(--paper);color:var(--ink);font-family:var(--ui);font-weight:450;
  line-height:1.5;-webkit-font-smoothing:antialiased;overflow-x:hidden}
img,video{max-width:100%;display:block}
a{color:inherit;text-decoration:none}
button{font:inherit;cursor:pointer;border:0;background:none;color:inherit}
::selection{background:var(--ink);color:var(--paper)}
a:focus-visible,button:focus-visible{outline:2px solid var(--ink);outline-offset:3px}

/* type utilities */
.display{font-family:var(--display);font-weight:700;line-height:.96;letter-spacing:-.015em;
  font-variation-settings:"opsz" 144,"SOFT" 0,"WONK" 0}   /* Fraunces display cut: max optical size = sharp, high-contrast, no wonk */
.label{font-size:.72rem;font-weight:600;letter-spacing:.14em;text-transform:uppercase}
.small{font-size:.92rem;line-height:1.55;color:var(--ink-80);max-width:46ch}
.small a{text-decoration:underline;text-underline-offset:3px;font-weight:600}

/* =============================================================================
   PRELOADER — dark screen, rolling counter, thin rule; slides away on done
   ========================================================================== */
.loader{position:fixed;inset:0;z-index:300;background:var(--dark);color:var(--paper-on-dark);
  display:grid;grid-template-rows:auto 1fr auto;gap:24px;padding:clamp(22px,4vw,48px);overflow:hidden;
  transition:transform 1.05s var(--ease) .12s,visibility 1.05s}
.loader.done{transform:translateY(-101%);visibility:hidden}
.loader::before{content:"";position:absolute;left:50%;top:54%;width:min(80vw,880px);aspect-ratio:1;
  transform:translate(-50%,-50%);background:radial-gradient(circle,rgba(150,170,210,.16),transparent 62%);
  pointer-events:none;filter:blur(8px)}
.loader-row{position:relative;z-index:2}
.loader-top{display:flex;align-items:center;justify-content:space-between;gap:16px}
.loader-star{width:20px;height:20px;display:block;flex-shrink:0}
.loader-star svg{width:100%;height:100%;fill:var(--paper-on-dark);animation:spin 7s linear infinite}
.loader-id{font-size:.68rem;font-weight:600;letter-spacing:.18em;text-transform:uppercase;color:rgba(242,242,244,.55);text-align:right}
.loader-mid{display:flex;align-items:center;justify-content:center;min-height:0}
.loader-name{font-family:var(--display);font-weight:700;line-height:.88;text-align:center;letter-spacing:-.02em;
  font-size:clamp(3rem,11vw,8rem);font-synthesis:none;font-variation-settings:"opsz" 144,"SOFT" 0,"WONK" 0}
.loader-name span{display:block}
.loader-name.swap{animation:loaderWord .5s var(--ease)}
@keyframes loaderWord{0%{opacity:0;transform:translateY(20px) scale(.985);filter:blur(5px)}100%{opacity:1;transform:none;filter:blur(0)}}
.loader-bottom{display:flex;flex-direction:column;gap:14px}
.loader-count{font-family:var(--display);font-weight:700;line-height:1;font-variant-numeric:tabular-nums;
  font-variation-settings:"opsz" 144;display:flex;align-items:baseline;gap:.12em;font-size:clamp(2.4rem,6vw,5rem)}
.loader-pct{font-family:var(--ui);font-size:.9rem;font-weight:600;letter-spacing:.12em;color:rgba(242,242,244,.5)}
.loader-rule{height:2px;width:100%;background:rgba(242,242,244,.15);position:relative;overflow:hidden}
.loader-rule i{position:absolute;inset:0;background:var(--paper-on-dark);transform-origin:left;transform:scaleX(0)}
.loader.done .loader-name,.loader.done .loader-count{transition:transform .55s var(--ease),opacity .45s;transform:translateY(-26px);opacity:0}

/* =============================================================================
   NAV
   ========================================================================== */
.nav{position:fixed;top:0;left:0;right:0;z-index:100;display:flex;align-items:center;
  justify-content:space-between;padding:16px var(--gutter);mix-blend-mode:normal}
.nav-star{width:56px;height:56px;display:grid;place-items:center}
.nav-star svg{width:44px;height:44px;fill:var(--ink);transition:transform .6s var(--ease)}
.nav-star:hover svg{transform:rotate(90deg) scale(1.06)}
.nav-right{display:flex;align-items:center;gap:clamp(14px,2.6vw,44px)}
.nav-link{font-size:.78rem;font-weight:600;letter-spacing:.13em;text-transform:uppercase;position:relative}
.nav-link::after{content:"";position:absolute;left:0;bottom:-4px;height:1.5px;width:100%;
  background:var(--ink);transform:scaleX(0);transform-origin:right;transition:transform .35s var(--ease)}
.nav-link:hover::after{transform:scaleX(1);transform-origin:left}
.pill{display:inline-flex;align-items:center;gap:8px;background:var(--ink);color:var(--paper);
  border-radius:100px;padding:10px 18px;font-size:.74rem;font-weight:600;letter-spacing:.13em;
  text-transform:uppercase;transition:transform .3s var(--ease),background .3s}
.pill:hover{transform:translateY(-2px)}
.pill .arr{transition:transform .3s var(--ease)}
.pill:hover .arr{transform:translateX(3px)}

/* =============================================================================
   HERO
   ========================================================================== */
.hero{min-height:100vh;position:relative;padding:calc(72px + 4vh) var(--gutter) 6vh;display:flex;flex-direction:column;justify-content:center}
.hero-name{font-size:clamp(4rem,17.5vw,15.5rem)}
.hero-name span{display:block}
.hero-name .l2{margin-left:.01em}
.hero-intro{margin-top:5vh;max-width:52ch}
.badge{position:absolute;top:calc(72px + 2vh);right:clamp(20px,6vw,90px);width:clamp(150px,17vw,230px);aspect-ratio:1;pointer-events:none}
.badge svg{width:100%;height:100%;animation:spin 22s linear infinite}
.badge .badge-star{position:absolute;inset:0;display:grid;place-items:center}
.badge .badge-star svg{width:34%;height:34%;animation:none;fill:var(--ink)}
@keyframes spin{to{transform:rotate(360deg)}}
.badge text{font-family:var(--ui);font-weight:600;font-size:11.5px;letter-spacing:.34em;text-transform:uppercase;fill:var(--ink)}

/* =============================================================================
   WHAT YOU'LL FIND BELOW
   ========================================================================== */
.findbelow{padding:16vh var(--gutter);display:grid;grid-template-columns:1.05fr 1fr;gap:clamp(24px,4vw,64px);align-items:center}
.fb-collage{position:relative;display:grid;grid-template-columns:1fr .55fr;gap:14px;align-items:start}
.fb-collage img{width:100%;aspect-ratio:4/5;object-fit:cover}
.fb-collage img:last-child{margin-top:18%;aspect-ratio:4/6}
.fb-copy h2{font-size:clamp(2.6rem,6.2vw,5.4rem);margin-bottom:26px}
.fb-copy .small{margin-bottom:14px}
@media(max-width:820px){.findbelow{grid-template-columns:1fr}}

/* =============================================================================
   MARQUEE
   ========================================================================== */
.marquee{border-block:1px solid var(--line);padding:18px 0;overflow:hidden;white-space:nowrap}
.marquee-track{display:inline-flex;gap:3.2rem;padding-right:3.2rem;animation:marq 26s linear infinite;will-change:transform}
.marquee-track span{font-size:.86rem;font-weight:600;letter-spacing:.3em;text-transform:uppercase;display:inline-flex;align-items:center;gap:3.2rem}
.marquee-track span::after{content:"✦";font-size:.7em}
@keyframes marq{to{transform:translateX(-50%)}}

/* =============================================================================
   SERVICES — pinned horizontal slider (GSAP moves .slider-track)
   ========================================================================== */
.services{position:relative}
.slider-viewport{height:100vh;overflow:hidden;position:relative}
.slider-track{display:flex;height:100%;will-change:transform}
.slide{position:relative;flex:0 0 100vw;height:100%;overflow:hidden;background:var(--dark)}
.slide-media{position:absolute;inset:0}
.slide-media img,.slide-media video{width:100%;height:100%;object-fit:cover}
.slide-scrim{position:absolute;inset:0;background:linear-gradient(200deg,rgba(10,10,14,.05) 30%,rgba(10,10,14,.66) 82%)}
.slide-body{position:absolute;left:var(--gutter);bottom:7vh;color:#fff;max-width:min(620px,84vw)}
.slide-title{font-family:var(--ui);font-weight:650;font-size:clamp(2.2rem,4.6vw,3.9rem);letter-spacing:-.02em;line-height:1.04;color:#fff}
.slide-blurb{margin-top:12px;font-size:.9rem;line-height:1.5;color:rgba(255,255,255,.85);max-width:46ch}
.slide-tags{display:flex;flex-wrap:wrap;gap:10px;margin-top:18px}
.slide-tags .tag{background:#fff;color:var(--ink);border-radius:100px;padding:9px 16px;font-size:.76rem;font-weight:600}
.slide-cta{display:inline-flex;align-items:center;gap:8px;margin-top:20px;font-size:.82rem;font-weight:600;color:#fff}
.slide-cta::after{content:"✦"}
.slide-index{position:absolute;top:calc(72px + 2vh);left:var(--gutter);color:rgba(255,255,255,.75);font-size:.78rem;font-weight:600;letter-spacing:.2em}

/* =============================================================================
   EXAMPLES GRID
   ========================================================================== */
.examples{padding:14vh var(--gutter) 10vh}
.examples-head{display:flex;align-items:baseline;justify-content:space-between;margin-bottom:7vh}
.examples-head h2{font-size:clamp(2.8rem,7vw,6rem)}
.ex-grid{display:grid;grid-template-columns:repeat(2,1fr);gap:clamp(22px,3vw,44px) clamp(22px,3vw,40px)}
.ex-card{display:block}
.ex-media{aspect-ratio:16/10.5;overflow:hidden;background:#eee;position:relative}
.ex-media img,.ex-media video{width:100%;height:100%;object-fit:cover;transition:transform .8s var(--ease)}
.ex-card:hover .ex-media img,.ex-card:hover .ex-media video{transform:scale(1.035)}
/* play badge for linked video/podcast cards */
.ex-media .play{position:absolute;inset:0;display:grid;place-items:center;pointer-events:none}
.ex-media .play::before{content:"";width:66px;height:66px;border-radius:50%;background:rgba(0,0,0,.62);backdrop-filter:blur(4px);
  transition:transform .3s var(--ease),background .3s}
.ex-media .play::after{content:"";position:absolute;width:0;height:0;border-left:20px solid #fff;border-top:12px solid transparent;border-bottom:12px solid transparent;transform:translateX(3px)}
.ex-card:hover .ex-media .play::before{transform:scale(1.1);background:rgba(0,0,0,.78)}
.ex-meta{display:flex;align-items:center;justify-content:space-between;gap:12px;margin-top:12px}
.ex-tags{display:flex;flex-wrap:wrap;gap:8px}
.ex-tags .tag{border:1px solid var(--pill-line);border-radius:100px;padding:6px 13px;font-size:.72rem;font-weight:600;color:var(--ink-80)}
.ex-date{font-size:.74rem;font-weight:550;color:var(--ink-55);white-space:nowrap}
.ex-name{display:inline-flex;align-items:center;gap:7px;margin-top:10px;font-weight:650;font-size:.95rem}
.ex-name .arr{transition:transform .3s var(--ease)}
.ex-card:hover .ex-name .arr{transform:translateX(4px)}
@media(max-width:820px){.ex-grid{grid-template-columns:1fr}}

/* =============================================================================
   REELS — vertical 9:16 shelf, horizontal drag/scroll (never cropped)
   ========================================================================== */
.reels{padding:2vh var(--gutter) 12vh;overflow:hidden}
.reels-head{display:flex;flex-direction:column;gap:14px;margin-bottom:5vh;max-width:640px}
.reels-head h2{font-size:clamp(2.8rem,7vw,6rem)}
.reels-shelf{display:flex;gap:clamp(14px,1.6vw,22px);overflow-x:auto;overflow-y:hidden;
  padding:8px calc(var(--gutter)) 26px;margin-inline:calc(-1 * var(--gutter));
  scroll-snap-type:x proximity;scrollbar-width:none;cursor:grab;-webkit-overflow-scrolling:touch}
.reels-shelf::-webkit-scrollbar{display:none}
.reels-shelf.dragging{cursor:grabbing;scroll-snap-type:none}
.reel-card{flex:0 0 auto;width:clamp(210px,20vw,280px);scroll-snap-align:start;user-select:none}
.reel-media{position:relative;aspect-ratio:9/16;overflow:hidden;background:#111;border-radius:4px}
.reel-media video,.reel-media img{width:100%;height:100%;object-fit:cover;pointer-events:none;transition:transform .8s var(--ease)}
.reel-card:hover .reel-media video,.reel-card:hover .reel-media img{transform:scale(1.04)}
.reel-cap{display:flex;align-items:center;justify-content:space-between;gap:8px;margin-top:11px}
.reel-cap b{font-weight:600;font-size:.86rem}
.reel-cap .arr{font-size:.82rem;color:var(--ink-55);transition:transform .3s var(--ease)}
.reel-card a:hover .reel-cap .arr{transform:translateX(3px);color:var(--ink)}

/* =============================================================================
   ABOUT
   ========================================================================== */
.about{padding:12vh var(--gutter) 14vh;display:grid;grid-template-columns:1fr 1.15fr;gap:clamp(24px,5vw,80px);align-items:center;border-top:1px solid var(--line)}
.about-photo img{width:100%;max-width:440px;aspect-ratio:4/4.6;object-fit:cover}
.about-copy h2{font-size:clamp(2.6rem,6vw,5.2rem);margin-bottom:24px}
.about-copy .small{margin-bottom:14px;max-width:56ch}
.about-stats{display:flex;gap:clamp(20px,4vw,54px);margin-top:34px;flex-wrap:wrap}
.about-stats .v{font-family:var(--display);font-weight:800;font-size:clamp(1.9rem,3.6vw,3rem);line-height:1}
.about-stats .l{font-size:.7rem;font-weight:600;letter-spacing:.13em;text-transform:uppercase;color:var(--ink-55);margin-top:6px}
@media(max-width:820px){.about{grid-template-columns:1fr}}

/* =============================================================================
   FOOTER CTA
   ========================================================================== */
.footer{padding:16vh var(--gutter) 8vh;border-top:1px solid var(--line);position:relative}
.footer-cta{font-size:clamp(4rem,13vw,11.5rem)}
.footer .badge{top:10vh}
.footer-cols{display:flex;gap:clamp(40px,9vw,130px);margin-top:14vh;flex-wrap:wrap}
.fcol .label{color:var(--ink);margin-bottom:16px;display:block}
.fcol a{display:block;font-size:.9rem;color:var(--ink-80);padding:4px 0;transition:transform .25s var(--ease)}
.fcol a:hover{transform:translateX(4px);color:var(--ink)}
.footer-base{display:flex;justify-content:space-between;gap:16px;margin-top:10vh;color:var(--ink-55);font-size:.74rem;flex-wrap:wrap}

/* =============================================================================
   FLUID CURSOR CANVAS — fixed overlay; displaces the display headings
   ========================================================================== */
#fluid{position:fixed;top:0;left:0;width:100vw;height:100vh;z-index:60;pointer-events:none;display:none}  /* parked with initFluid */

/* global chromatic-aberration lens (initChroma). A 480px box tracks the cursor;
   its backdrop-filter warps + RGB-splits whatever real content is behind it,
   masked to a soft circle. z-index above content; pointer-events none. */
.chroma-defs{position:absolute;width:0;height:0;overflow:hidden}
#chroma{position:fixed;top:0;left:0;width:340px;height:340px;z-index:70;pointer-events:none;
  transform:translate3d(var(--cx,-9999px),var(--cy,-9999px),0);will-change:transform,opacity;
  opacity:0;   /* JS drives opacity per-frame from pointer speed (up fast → fades when stopped) */
  -webkit-mask-image:radial-gradient(circle at 50% 50%,#000 0%,#000 34%,transparent 68%);
          mask-image:radial-gradient(circle at 50% 50%,#000 0%,#000 34%,transparent 68%)}
@media(prefers-reduced-motion:reduce){#chroma{display:none}}

/* reveal primitives (GSAP drives) */
.rv{opacity:0;transform:translateY(34px)}
@media(prefers-reduced-motion:reduce){
  .rv{opacity:1;transform:none}
  .marquee-track{animation:none}
  .badge svg{animation:none}
}